
BIGGER, BRIGHTER, PURER.
Our patented ALPHA Diamonds give you a bigger diameter for the same carat weight, brighter sparkles and are sourced from the purest natural diamonds in the world.
ALPHA Diamonds ensure extraordinary brilliance and exceptional value.
Discover why our ALPHA Diamonds are:
The Revolution of Diamond Cut.

CUT
Bigger. Brighter.
Our ALPHA Cut was specifically designed to give you a bigger diameter for the same carat weight, with brighter and more vivid sparkles.
ALPHA CUT means:
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Bigger:
A larger diameter which makes your diamond look bigger for the same carat weight.
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Brighter:
More facets, which give you more brilliance and more sparkle.
PURITY
Purer.
Transparency is the key element that makes the diamond shine bright with intense colors. The purer the diamond, the brighter it shines.
Less than 1% of all diamonds extracted from mines possess the level of purity our Alpha Diamonds have.
ALPHA Purity means:
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Crystalline:
Perfect crystal clear, no opaque appearance.
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Colorless:
No yellow or brown color shades.
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Spotless:
Zero black inclusions.
ALPHA Diamonds are Bigger.
Carats measure weight, not size.
A diamonds carat weight can be distributed in its diameter (width) or depth, meaning two diamonds with the exact same carat weight can have different diameters.
99% of cutters make diamonds as deep as possible to extract the maximum weight from each rough stone, maximizing their profit.
That's why we designed our ALPHA Diamonds with a larger diameter and less depth, giving you a bigger look for the same carat weight.


Alpha cut is Bigger.
Our Alpha Cut maximizes carat weight in the diameter, resulting in a larger diamond compared to standard "Excellent" and "Ideal" cuts of the same carat weight.
The result is a bigger, brighter and more impresive diamond.

The brighter the diamond is, the more impact it will cause.
The power of Brightness.
Brilliance releases dopamine in the brain; it is the intense sparkles with vivid colors that shine like fireworks, making you feel bliss.
The more brilliance your diamond has, the more happines you’ll bring to the person you love!
BRIGHTER.
Cut Precision determines the amount of:
Brilliance:
Fire:
Scintillation:
The radiant white ligth.
The colorful flashes.
The flickering sparkles.
Our Alpha Cuts are cut with absolute precision where every angle is perfected to maximize brilliance, fire and scintillation.
The Alpha Diamonds outshine all other comercial “Excellent”, “Ideal” and what some call “Super Ideal” cuts.
Perfect Symmetry.
The symmetry of the arrows depend on the alignment of all facets. If any facet is positioned at the incorrect angle, the result is asymmetrical arrows.
The ALPHA Diamonds are cut with absolute precision, ensuring that every angle is perfectly aligned, surpassing the symmetry of 'Excellent' and 'Ideal' cuts and also "Hearts and Arrows" diamonds.
The Alpha Diamonds symmetry ensures the diamond will shine intensely from every angle, dazzling with every move.


100% Light Return.
Brilliance comes from the light reflected back to your eyes. The less light leakage a diamond has, the more light will shine back to you.
The ALPHA Cut was engineered to have:
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100% Light Return
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0% Light Leakage
This means that your ALPHA Diamond will shine brighter than any other diamond with a standard "Excellent" or "Ideal" cut.



More Facets, More Sparkles.
The Alpha Cut is enhanced with 98 facets while the standard cut has only 58 facets.
Each of this 98 facets are aligned with absolute precision to give you a brighter diamond, with more intense sparkles and vivid colors.
We re-engineered the round cut for brilliance, fire and scintilliation beyond comparison.
The Star of your life.
To make it even more special, we decided to add a star at the center of the Alpha Diamond.
Just as she is the star of your life, the star at the center will represent the love you feel for her!
The purer the diamond is, the brighter it will be.
Purity
Purity is the most important and valuable characteristic of a diamond.
Impurities interfere with a diamond's transparency, affecting its ability to reflect light. Even with a perfect cut, if the diamond is impure, it won't shine brightly.
That's why we select only thre purest diamonds before cutting them into an Alpha Diamond.
Crystalline.
Crystallinity is the first most important characteristic of a diamond. It determines the transparency of the diamond, ranging dfrom absolute crystalline to milky or hazy.
We select only crystalline diamonds for our Alpha Diamonds, guaranteeing absolute transparency without any milkiness or haze.
Most jewelers do not disclose the crystallinity of their diamonds. They often sell milky diamonds, which cost them 50% less, at the same price as crystalline diamonds, taking advantage of customers unaware of the importance of crystallinity.
Colorless.
Color impacts how light is reflected in a diamond. The more color a diamond has, the more light it absorbs, reducing its briliance.
We select only colorless diamonds, guaranteeing no yellow, brown, green or any other shade, ensuring that every Alpha Diamond reflects maximum light and delivers the most intense sparkles.
Most jewelers do not disclose brown, green or other color shades, focusing only on yellow. They avoid informing customers if their diamonds contains brown, green, or other shades.
Spotless.
Diamond inclusions affect transparency, reducing brilliance and value. Inclusions, have three important characteristics: color (black or white), size and location.
Each of our Alpha Diamonds is individually inspected to be spotless, guaranteeing maximum brilliance and value.
We only select diamonds with microscopic, colorless inclusions located on the sids to ensure a flawless appearance. As well as certified Flawless diamonds.
Purity
Alpha Purer means:
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Crystalline:
Ultra transparent wiht no hazy or milky appearance.
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Colorless:
Free from yellow, brown or any other tints or shades.
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Spotless:
No black inclusions and no visible white inclusions in other words; Flawless look.
Alpha Certified.
GCAL
Gem Certification & Assurance Lab
Our Alpha Diamonds are certified by GCAL, the only lab in the world that guarantees 100% accuracy in every grading characteristic.
GCAL vs GIA
GCAL is the only laboratory that certifies natural diamonds with full accountability. Unlike GIA, which is globally recognized but issues reports with disclaimers stating they do not guarantee the accuracy of the gradings and hold no liability.

GCAL - Alpha Certification
Our Alpha Diamonds are certified by GCAL to be:
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Cristalline
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Colorless
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Sporless
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ALPHA Arrows Cut

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